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Descubre las Tendencias de Marketing Digital que Dominarán el 2024

Alphastar Media | Fernando R. Fornaris Castro | 22 de enero de 2024 El mundo del marketing digital está en constante evolución, y el 2024...

Publicidad Tradicional vs Publicidad Digital

Fernando R. Fornaris | Alphastar Media | junio 29, 2023 La publicidad ha sido un elemento fundamental en el mundo de los negocios durante...

El Impacto del Marketing Digital: Cómo Potenciar tu Negocio en la Era Digital

Fernando R. Fornaris | Alphastar Media | 6 de junio 2023 En la actualidad, el marketing digital se ha convertido en una pieza fundamental...

How PlayStation Is Building Its Creator Strategy With LeBron James

The brand's worldwide marketing chief Eric Lempel talks about the Playmakers 1 de marzo de 2023 | AdWeek | Stephen Lepitak LeBron James...

CreatorIQ Report Reveals The CPG Opportunity On TikTok

Guide To TikTok Influencer Marketing For CPG Brands Details Best Practices, Key Outcomes For Brands To Follow To Find Success 23 de...

The Key to Retaining Agency Talent? Letting Them Leave

Agencies can invest in future relationships by respecting an employee’s decision to explore One in four people who quit their job regret...

Adweek Podcast: How We Chose 2022's Agencies of the Year

Agencies and brand marketing managing editor Jameson Fleming discusses this year's winners Adweek digital editor and host of Young...

Michael B Jordan and Tessa Thompson Fight Cybercriminals in Amazon’s New PSA

The Creed co-stars are internet bodyguards in a joint campaign with the National Cybersecurity Alliance According to Amazon, personal...

Meet Ed Vance, Advance Auto Parts' Biggest Fan in New Bilingual Campaign

The automotive brand wants to connect with Hispanic consumers and DIYers The bilingual 30-second spot features Ed Vance providing...

Marketing Morsels: Ugg's Multisensory Pride Experience, Peaky Blinders Whiskey and More

Adweek | June 3, 2022 | Jess Zafarris A sampling of this week's brand stunts Discover intriguing tidbits from HelloFresh, Bushmills, Ugg...

Audible Consolidates $500 Million Global Media Account With Wavemaker

Adweek | May 25, 2022 | Olivia Morley GroupM’s global scale and tech helped the agency win By consolidating its media investment with a...

95% of People Are Back at Restaurants, But Their Expectations Have Transformed

Adweek | By Lisa Henderson, Chief Client Officer The pandemic has forced marketers to optimize their campaign dollars like never before....

McDonald's Embraces Gen Z Aesthetic to Push its Coffee

McCafé Gulf campaign looks to refresh perceptions Rebecca Stewart | March 10, 2022 | Adweek For years, armed with Starbucks Pumpkin Spice...

It's Time to Review the Expectation of Auditing

The way the industry views marketing procurement needs to evolve Jane Dormer | January 27, 2022 | Adweek Marketing procurement has always...

10 Data Points That Sum Up How the Ads Performed in Super Bowl 56

Metrics illustrate how consumers truly felt about the ad breaks Emmy Liederman | February 14, 2022 | Adweek 36 million U.S. households,...

A Snack Brand Known for Its Humorous Ads Shines Light on Mental Health Struggles at Christmas

Walkers (Lay's in the U.S.) is supporting emotional wellbeing programs through its festive campaign Britanney Kiefer | December 7, 2021 |...